TABLE OF CONTENTS
1. EXECUTIVE SUMMARY 1
2. INTRODUCTION 3
2.1 Definitions 4
2.2 Methodology 4
2.3 Abbreviations 4
2.4 Market Positioning 5
2.5 UK Economy 8
2.6 Market Factors 11
3. MARKET SIZE AND TRENDS 15
3.1 Chapter Summary 16
3.2 Market Size 16
3.3 Market Segmentation 19
3.3.1 Consumer 20
3.3.2 Academic & Professional 24
3.3.3 Schools 25
3.4 Market Trends 26
3.4.1 VAT 26
3.4.2 Multimedia 26
3.4.3 Marketing 28
3.4.4 Other Factors 30
3.5 Seasonality of Demand 31
3.6 Distribution 31
4. SUPPLY SOURCES 33
4.1 Chapter Summary 34
4.2 Production 34
4.2.1 Overview 34
4.2.2 Segmentation 35
4.3 Imports 36
4.4 Exports 36
5. INDUSTRY STRUCTURE 38
5.1 Chapter Summary 39
5.2 Industry Development 39
5.3 Structure by Employment 42
5.4 Structure by Turnover 44
5.5 Company Profiles 45
5.5.1 Bloomsbury Publishing 45
5.5.2 Dorling Kindersley 46
5.5.3 Egmont UK 47
5.5.4 HarperCollins Publishers 49
5.5.5 Headline Publishing Group 50
5.5.6 Letts Educational 52
5.5.7 Macmillan Publishers 53
5.5.8 Pearson 55
5.5.9 Pearson Education 57
5.5.10 Scholastic 58
5.5.11 Simon & Schuster (UK) 60
5.5.12 The Orion Publishing Group 61
5.5.13 The Random House Group 62
6. FORECAST 64
6.1 Chapter Summary 65
6.2 Market Size 65
6.3 Market Segmentation 68
6.4 Industry 68
7. FURTHER SOURCES & CONTACTS 70
7.1 Trade Associations 71
7.2 Trade Magazines 72
7.3 Trade Exhibitions 73
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LIST OF TABLES
1: The UK Book Market, 2006-2010 17
2: UK Publishers’ Sales of Books, 2006-2009 17
3: Number of New and Revised Titles Published, 2006-2009 18
4: UK Publishers’ Sales Returns, 2005-2009 19
5: UK Publishers’ Volume Returns, 2005-2009 19
6: Segmentation of the UK Market for Books, by Type, 2006-2010 20
7: Segmentation of the UK Consumer Market for Books, by Type, 2004 21
8: Segmentation of the UK Output of Books by Major Category, 2005 22
9: Segmentation of the UK Library Loans Major Category, 2006-2008 23
10: Segmentation of the UK Schools Market for Books, by Type of School and Type of
Book, 2008 25
11: The UK Audio Book Market, 2003/04-2005/06 27
12: The UK Audio Book Market, by end use sector, 2003/04-2005/06 27
13: Marketing Measures Most Likely to Lead to Consumers Spending More on Books,
2009 29
14: How Readers find out about New Books and Authors, 2009 29
15: Factors Affecting Book Purchasing Decisions, 2009 30
16: UK Book Sales, Market Share By Value, 2004-2008 31
17: Reasons for Using Bookshops vs Internet, 2007 32
18: Output of UK Publishers, 2006-2010 35
19: Segmentation of the UK Book Publishing Output, by Type, 2006-2010 35
20: UK Imports of Published Material, 2006-2010 36
21: UK Exports of Published Material, 2006-2010 37
22: Analysis of the Changes in the Structure of the Book Publishing Industry, 2004-2008 41
23: Analysis of the UK Book Publishing Industry, 2009 41
24: UK Publishing Groups’ Market Shares in Consumer Books, 2005-2008 42
25: Analysis of the Employment Structure of the Book Publishing Industry, 2007 and 2008 43
26: Analysis of the Employment Structure of the Book Publishing Industry, 2009 43
27: Analysis of the Financial Structure of the Book Publishing Sector, 2007 and 2008 44
28: Analysis of the Financial Structure of the Book Publishing Industry, 2009 44
29: Financial Analysis of Bloomsbury Publishing, 2005-2009 45
30: Key Financial Ratios for Bloomsbury Publishing, 2005-2009 46
31: Financial Analysis of Dorling Kindersley, 2005-2009 47
32: Key Financial Ratios for Dorling Kindersley, 2005-2009 47
33: Financial Analysis of Egmont UK, 2005-2009 48
34: Key Financial Ratios for Egmont UK, 2005-2009 49
35: Financial Analysis of HarperCollins Publishers, 2005-2009 50
36: Key Financial Ratios for HarperCollins Publishers, 2005-2009 50
37: Financial Analysis of Headline Publishing Group, 2005-2009 51
38: Key Financial Ratios for Headline Publishing Group, 2005-2009 51
39: Financial Analysis of Letts Educational, 2004-2008 52
40: Key Financial Ratios for Letts Educational, 2004-2008 53
41: Financial Analysis of Macmillan Publishers, 2004-2008 54
42: Key Financial Ratios for Macmillan Publishers, 2004-2008 54
43: Financial Analysis of Pearson, 2005-2009 56
44: Analysis of Turnover, by Division, 2008 and 2009 56
45: Key Financial Ratios for Pearson, 2005-2009 57
46: Financial Analysis of Pearson Education, 2005-2009 58
47: Key Financial Ratios for Pearson Education, 2005-2009 58
48: Financial Analysis of Scholastic, 2005-2009 59
49: Key Financial Ratios for Scholastic, 2005-2009 59
50: Financial Analysis of Simon & Schuster (UK), 2004-2008 60
51: Key Financial Ratios for Simon & Schuster (UK), 2004-2008 61
52: Financial Analysis of The Orion Publishing Group, 2005-2009 61
53: Key Financial Ratios for The Orion Publishing Group, 2005-2009 62
54: Financial Analysis of The Random House Group, 2004-2008 63
55: Key Financial Ratios for The Random House Group, 2004-2008 63
56: Forecast UK Book Market, 2011-2015 67
57: Forecast Segmentation of the UK Market for Books, by Type, 2011-2015 68
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